From an interesting article... "In the early 1980s, comic book talent Dave Stevens based the female love interest of his hero Cliff Secord, alias "The Rocketeer", on Page. In 1987, Greg Theakston started a fanzine called The Betty Pages and recounted tales of her life, in particular, the camera club days. For the next seven years the magazine sparked a world-wide interest in Page. Women dyed their hair and cut it into bangs in an attempt to emulate the Dark Angel. The media caught wind of the cult and numerous articles were written about her, more often than not with the help of Theakston.
Since almost all of her photos were in the public domain, dozens of people launched related products and cashed-in on the craze. Lifestyles of the Rich and Famous did a piece on her, as did Entertainment Tonight. Bettie, who was living in a group home in Los Angeles was astounded when she saw the E.T. piece, having no idea that she had suddenly become famous again. Betty Pages' editor, Greg Theakston contacted her and did an extensive interview with the diva in The Betty Pages Annuals V.2. Having nothing more to say on the topic, Theakston discontinued the publication. Shortly after, Page signed with a Chicago-based agent James Swanson. (Source)